Podcast Spotlight Series (#2): The Women in Tech Show

 

The Women in Tech Show Haiku:


Tech conversations

in the women in tech show

A weekly podcast

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As you know, March is Women’s History Month. We couldn’t think of a better podcast to profile than Edaena Salinas' series: The Women in Tech Show.

 

Edaena was tired of hearing podcasts that kept asking guests the same question over and over: “What does it feel like to be a woman in tech?” As a software engineer, it's been the tired question Edaena was being asked ad nauseam. She thought about how interesting it would be to hear women talk about their actual work; what are they creating and how are they changing the world. As Edaena puts it, “these women typically get asked “what does it feel like to be a woman in tech?” or get invited to give the diversity talk instead of being asked about what they work on.”

...“these women typically get asked “what does it feel like to be a woman in tech?” or get invited to give the diversity talk instead of being asked about what they work on.”
 

And so she decided that podcasting would be the perfect medium to broadcast the technical stories of software engineering, software design, Artificial Intelligence (AI), computer graphics, leadership, open source software and more. However, with of the technical nature of the interviews Edaena conducts, the podcast appeals to anyone interested in tech.

 

When starting the podcast, Edaena found the biggest hurdle to be “figuring out what I needed to get started: microphone types, how to record, hosting, finding guests.” Indeed, the hardware side of podcasting can be an endless sea of expensive hardware options. But she researched and now has a rock-solid setup for capturing audio content. (Photo below).

 

The Women in Tech Show uses the following recording setup:

Microphones: Two Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone

Remote recording: Zencastr

Backup recording: QuickTime or Audacity

In-person recording: Zoom H4N PRO Digital Multitrack Recorder

 

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How the show grows.

After recording and posting her first few episodes, the podcast grew organically without much marketing effort. Word of mouth is certainly a great way to grow your audience and Edaena has found success with simply sharing new episodes on Twitter and LinkedIn.

 

From there, word has spread and downloads have racked up. Better than downloads, Edaena tells, is “when I hear from a listener about how much they like the show or something they have learned from it."

 

Tips for future podcasters:

“Prepare for your show. Do your research.”

As they say, failing to prepare is preparing to fail. Same is true for hosting a podcast.

 

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Posted on March 28, 2018 and filed under Spotlight.